scottrade trading platform and td merger

An unbelievable fortress of a company with the highest level of integrity. The merger today is not about being the biggest. We won't be part of another company that has a different mission in life. It's the people at Ameritrade and the people at Schwab.

There are other companies that might say we're like that also, but they're not. Individual investors and their independent advisors. There’ll be no other company like the combination of the two companies coming together. Those are the most fulfilling of all jobs, for my money. It's really about helping people.Īnd that has not changed. 'Transforming lives.' It's the same subject matter. 'Owning your tomorrow' is the way we express it. I guess the beauty of being somewhat mature…is to see that most successful people I know, or people who are doing something for somebody else. It would not have happened except for firms like Ameritrade and ourselves, who pushed that envelope. Finally, about a year ago, we were down to $5 and finally I decided let's go to zero. In the early days, Merrill Lynch, might've been $110 for a trade and we brought it down all the way down. It was all about trying to help individual investors, better service, lower prices, faster transactions.īoth companies had our freedom to take care of individual investors. And the order has been placed in our host computer system.

It was always sort of that kind of 'Can we leapfrog them? And they would I'm sure say the same thing: 'Can we leapfrog Schwab?'īuy, sell, do your research. There are many times Ameritrade would come up with some interesting idea. You know, we would study our competitors very, very carefully. And I'm sure Joe Ricketts felt the same way. I certainly knew in my mind that we had a great business opportunity ahead of us. I knew instinctively that individual investor needed a better deal, that they were getting a raw deal from Wall Street. When I started, we would be doing 50 trades a day. Chuck, do you want to be the biggest? The most profitable? What do you want to be?

Scottrade trading platform and td merger